Drs. Phillip and Lynne Roy have a very successful Optometric practice in Brookfield, WI. They practice in LensCrafters and are board members of the ALLDOCs group. This summer, they have become Social Media RockStars. They created their Facebook Page only three months ago. In fact, they still don't have a website…only a mobile website. However, for now that is more than enough. They have recently obtained a Facebook reach of over 7000 people!!!! They also had over 500 people interacting with their content in Sepember. Also, they have a large amount of people interacting with their Facebook Page multiple times within the week. Their Facebook Page is a destination page on the web for many of their paitients.
They have one of the top 5 Optometrist Facebook Pages in the nation. How did they do this?
1. They are fun people!!!
Drs Phillip and Lynne Roy are very social people and they like to communicate with their patients and their community. They have a great time working with their patients, partnering with other small businesses in town, and supporting the local schools. It is posts such as these that engage their followers and make them want to interact by either liking, commenting, or sharing. Their Facebook Posts demonstrate their very friendly manner, and encourages others to visit their practice.
2. They understand social media!!!
When someone Likes your Facebook Page, they are allowing you access to their online news feed. This is a big deal and Drs. Phillip and Lynne Roy take this very seriously. They provide a great mixture of content on the local community, photos of their staff, fun happenings in the area, and support for their favorite team — The Packers. Recently, they created a post that offered the replacement referees a free eye exam after a questionable call was made losing the game for the Packers. This post was well received, and was shared over 55 times! In fact, Huffington Post wrote an article about Wisconsin area Optometrists offering eye care to replacement referees. They also utilize social sharing mechanism like Check in Deals and Offers.
3. They mix up their content!
Fan pages can be overwhelming when most posts that have the same content. Drs. Phillip & Lynne Roy & Associates' posts include more than just eye care content so they can relate to all of their patients and followers. Some days they post about a fruit market, another day they will post an exclusive Facebook offer. Not everyone enjoys the same things so it is important to "mix it up" and this is exactly what they do.
4. They Don't Use the Same Hootsuite Feed as hundreds of other Optometric Practices
Drs. Phillip and Lynne Roy are real people and it shows on Facebook. Their content is unique to their Facebook Page and they make an effort to engage with their patients on Facebook. Also, they avoid the same posts that numerous SEO companies use to fill their clients' Facebook Pages. Therefore, their content is unique to their community—–which is exactly how Facebook Likes it. Also, they don't rely on Hootsuite to mass post their content—They keep it real—-not automated!
It's a true honor for our team at Uptempo Group to support Drs. Phillip and Lynne Roy in their social media activities. It is amazing to see one of our great customers drive to the top in the Optometrist Community on Facebook in such a short time.